I expanded my successful CPA campaigns from TrafficVance to also MediaTraffic and AdOnNetwork late last week. All keywords and landing pages were approved and traffic running by Friday. However a busy weekend buying hardware stuff and then entertaining my two young kids meant I had little time to do my daily reports. Then on Monday I spent most of the day in the attic and on the roof moving my TV antennae onto an external mast and relaying coaxial cable.

So it was Tuesday before I checked my stats for my various projects.

What I discovered with two new campaigns I started at both MediaTraffic and AdOnNetwork was they were costing me about $30+ per day with few or nil conversions. When I checked my reports at my CPA network I could see that most of the traffic was coming from a couple of keywords. I usually like to see one conversion in about 500 impressions per target. So those poor performing targets were deactivated immediately.

So the moral of the story is to always check new campaigns daily. Even weekends. Until you are confident that you have weeded out some of the high volume poor targets. And are only getting traffic for good converting targets. Then you can take a day off here and there.

PPC gets me reasonably good traffic quickly. But there are extra issues like landing pages, domains, affiliate links and content to sort out. Then there is the cost of bidding on keywords. This really slows me down and gives me extra headaches.

CPV or PPV networks can get you fairly cheap but real traffic too. Well I know its real because a small percentage actually take up the offer. Whether its a sale or lead offer. So they must be real people I’m paying for.

I have been using TrafficVance daily for nearly a year. And revisited my dormant accounts at MediaTraffic and AdOnNetwork.

One successful campaign I’ve been running on TrafficVance to a trial CPA offer in finance, is being duplicated on MediaTraffic and AdOnNetwork. A new promising campaign on TrafficVance will also be copied to the others.

Thenits down to monitoring conversions by keyword, managing bids for maximum traffic at the cheapest price, and checking that the CPA offers are still live. Life is always eventful with paid traffic and CPA and affiliate offers.

The domains cover some broad markets inclucing money/finance, fashion, education, food and property. This is in addition to similar purpose sites or blogs we have for travel, health, dating and entertainment.

Having fun setting them up. Importing WordPress themes, redesigning them, setting up the category structure, and so on. Some very nice and very practical and easy to use themes are available now. And the best thing is that they are all free. I just need to provide a good web host and WordPress does the rest.

Future sites that we need for promotions will cover markets like electronics (cameras, video, GPS etc).

To make our new domains SEO friendly as possible I decided that they are dot coms, not previuosly banned by Google or Yahoo. I also checked the webarchives to see if they had any prior history. If they did, a real website got a pass. But if the domain had been used for a spammy looking site I avoided it. Just in case.

The source of PPV traffic so far for my tests has been from legitimate adware. TrafficVance sources its traffic from its GameVance gaming software made available by registering on their GameVance.com website. Users must opt-in in order to play games, win prizes and interact with other GameVance users. When they opt-in they also agree that pop-under advertisements will appear below their browser when they surf or search on the web. Apparently popunders will only appear if there is an advertiser bidding on the keyword or url that the user is on. These keywords and url’s are called Targets at TrafficVance. When the user uninstalls the GameVance software the pop-unders will stop appearing.

I have been sending targetted traffic to CPA offers from two CPA networks so far. I received written approval to use contextual and adware traffic from these CPA networks after explaining that I only use legitimate sources. Well I hope they are legitimate. Noone likes paying for phantom impressions.

Using a tracking/rotating php script I sent traffic to 1 to 4 related offers. So bids on auto insurance targets would be sent to 1 to 4 auto insurance offers.

Even with 1 cent bids some offers just do not convert for certain targets. And some will convert like crazy. So using keyword level tracking software from the start is very important. The two I’m using now are PayPerView Dominator and Affiliate Prophet. PPVD is good for rotating scripts and tracking keywords, but unfortunately their reports are not date based. You get all results since the campaign started. Affiliate Prophet has more features. Reports can be viewed by date range plus it uses AIDA tracking to quickly ascertain on low traffic volume the keywords likely to convert.

Anyway I have promoted a few campaigns that have made good profits. I have one that has a revenue to cost spread of 3.4x so far his month. Another one is breakeven. And another is paused while I work out better url targets to bid on.

I had a few dating campaigns targetted to segments for Asian, Gay and Lesbian dating. Unfortunately the dating sites usually gave generic landing pages instead of targetted ones, so conversions were very low. But when I find properly targetted landing pages for dating niches then I will resume these campaigns.

So more campaigns will be added to find more profitable offers. It’s getting the right combination of targetted traffic to offer that’s most improtant in this game.